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Hi, I'm Alex G.

Alex G. is a Marketer with 5 years of experience in strategic leadership and driving organizational success. he has extensive expertise in his field and a history of implementing transformative initiatives. Alex excels at developing high-level strategies, managing cross-functional teams, and delivering exceptional results that significantly impact business performance and market position.

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Strengths

Experience

Executive (8-10)

Expertise

Bid Management
Ad Copy Testing
Cpa Optimization
PPC

Languages

English C2

Geo

United States

Recent wins at Outreach

Transformation of marketing operations at Outreach, implementing enterprise-wide strategies that dramatically improved performance metrics and positioned the company as an industry leader.

55%

Brand Awareness Growth

58%

Customer Journey Optimization

61%

Campaign Performance Lift

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 82%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 91%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 86%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 62%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 66%

Professional experience

Head of Marketing Strategy at Outreach

2020-2025
  • Implemented comprehensive marketing strategies that increased customer acquisition by 47% and improved retention rates by 32%.
  • Cross-functional teams to execute integrated campaigns across digital and traditional channels, resulting in 58% growth in qualified leads.
  • Robust measurement frameworks that improved marketing ROI by 41% through better budget allocation and campaign optimization.

Senior Marketing Manager at MarketWise Solutions

2017-2020
  • Customer journey mapping processes, resulting in 39% higher conversion rates and 27% reduction in customer acquisition costs.
  • Advanced segmentation strategies that increased email marketing effectiveness by 53% and improved campaign targeting precision.
  • A team of 5 marketing specialists, developing talent and improving departmental productivity by 35%.

Marketing Analyst at GrowthMetrics

2014-2017
  • Comprehensive market research and competitive analysis that identified key growth opportunities for clients across various industries.
  • Data visualization dashboards that improved marketing performance visibility and strategic decision-making by 62%.
  • Product teams to align marketing strategies with product development roadmaps, enhancing go-to-market effectiveness.

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Versatile and skilled, our experts handle a world of services

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AI-powered creative strategy for 10x stronger branding
135+
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Achieve 7x higher CTR with 50% lower costs
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Bid Management
Ad Copy Testing
Cpa Optimization
PPC
Executive (8-10)
EdTech
PPC Ads
A/B Testing
Ad Campaign Management
Ad Copy Testing
Ad Copywriting
Ad Creative Development
Ad Extensions
Ad Platform Expertise
Audience Engagement
Audience Segmentation
Audience Targeting
Back-End Development
Behavioral Targeting
Bid Management
Brand Audits
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Brand Strategy
Budget Management
Budget Oversight
Business Strategy Development
CMS
CRO
Campaign Briefing
Campaign Optimization
Campaign Tracking
Channel Strategy
Competitive Analysis
Competitive Strategy
Content Creation
Content SEO
Contract Negotiation
Conversion Tracking
Copywriting
Corporate Strategy
Cpa Optimization
Creative Design
Creative Direction
Crisis Management
Crm Management
Customer Retention Strategy
Customer Segmentation
Data Integration
Data Management
Digital Ads Design
E-Commerce Development
Email Campaign Design
Form Optimization
Fractional CMO
Front-End Development
Funnel Analysis
GTM
Graphic Design
Heatmaps And Analytics
Influencer Marketing
Influencer Vetting
Innovation Strategy
Keyword Bidding
Keyword Research
Landing Page Alignment
Landing Page Optimization
Launch Execution
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Link Building
Local SEO
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Market Research
Market Segmentation
Marketing Leadership
Marketing Operations
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PPC
Paid Social Ads
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Teamlex tripled our growth rate and increased revenue by 900%. We achieved 5 times our KPIs! Their ferocious marketing guidance and strategic foresight propelled us to achieve milestones like never before!
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CEO and Co-Founder, Educate Online, US-based EdTech startup
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