Introducing the talent

Hi, I'm Christy E.

Christy E. is a Designer with 5 years of experience in leading projects and developing strategic initiatives. she has established expertise in her field and a proven track record of delivering significant results. Christy excels at problem-solving and mentoring junior team members, while providing valuable insights that drive business growth and innovation.

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Strengths

Experience

Senior-Level (5-7)

Expertise

Conversion Tracking
Remarketing Campaigns
Keyword Bidding
PPC

Languages

German C2

Geo

Germany

Recent wins at Amplitude

Development and execution of comprehensive marketing initiatives at Amplitude, showcasing advanced strategic thinking and leadership abilities.

47%

Decision Impact Score

60%

Attribution Model Accuracy

52%

Dashboard Adoption Rate

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 53%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 55%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 79%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 53%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 74%

Professional experience

Director of Marketing Analytics at Amplitude

2020-2025
  • Implemented comprehensive marketing attribution models that improved campaign ROI visibility by 72% and optimized budget allocation.
  • A team of 4 analysts, establishing data governance frameworks and analytics workflows that enhanced reporting accuracy and efficiency.
  • Predictive analytics models that improved marketing forecasting accuracy by 58% and identified high-value customer segments.

Senior Analytics Consultant at DataInsight Partners

2017-2020
  • Implemented advanced tracking systems for enterprise clients that improved marketing performance visibility by 65%.
  • Comprehensive marketing channel analysis that identified optimization opportunities and increased ROAS by 47%.
  • Custom dashboards and reporting solutions that enhanced data visualization and strategic decision-making.

Marketing Analyst at MetricsMind

2014-2017
  • Campaign performance across multiple channels, providing actionable insights that improved marketing effectiveness.
  • A/B testing frameworks that identified optimization opportunities and increased conversion rates by 38%.
  • Marketing teams to develop KPI frameworks aligned with business objectives and marketing strategies.

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Teamlex tripled our growth rate and increased revenue by 900%. We achieved 5 times our KPIs! Their ferocious marketing guidance and strategic foresight propelled us to achieve milestones like never before!
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CEO and Co-Founder, Educate Online, US-based EdTech startup
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