Hire Top Talent: Erica B. - Head of Growth | Teamlex

Hi, I'm Erica B.

Erica B. is a SEM Expert with 3 years of experience in implementing effective strategies and solutions. she has developed solid expertise in her field and consistently deliver quality results. Erica combines technical knowledge with practical application to drive improvements and efficiencies, making her a valuable team member who can work independently while collaborating effectively with colleagues.

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Strengths

Experience

Mid-Level (3-5)

Expertise

Data Management

Data Integration

Process Optimization

Marketing Operations

Languages

English C1

Geo

United States

Recent wins at Remote

Optimized marketing strategies at Remote, demonstrating strong technical skills and growing strategic capabilities.

36%

Referral Program Success

32%

Activation Rate Increase

15%

Growth Loop Efficiency

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 88%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 86%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 56%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 68%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 56%

Professional experience

Head of Growth at Remote

2022-2025

Implemented a comprehensive growth strategy that increased user acquisition by 127% and improved activation rates by 68% through rapid experimentation.
Managed a cross-functional growth team that identified and optimized key conversion funnels, increasing conversion rates by 83%.
Data-driven decision frameworks that improved experiment velocity by 142% and increased successful experiment outcomes by 57%.

Growth Strategist at GrowthLab Ventures

2020-2022

Growth strategies for early-stage startups that increased their user acquisition by an average of 94% within six months.
Scalable acquisition frameworks that improved CAC efficiency and enabled sustainable growth.
Rapid experimentation methodologies that accelerated learning cycles and improved product-market fit.

Digital Marketing Specialist at Microtica

2017-2020

Growth-focused marketing campaigns that increased user acquisition by 76% while reducing acquisition costs by 42%.
Implemented A/B testing frameworks that improved landing page conversion rates by 53%.
Viral referral programs that generated 38% of new user acquisitions through word-of-mouth channels.

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Versatile and skilled, our experts handle a world of services

Website Design & Development

Web design for ultimate user engagement

Creative Strategy

AI-powered creative strategy for 10x stronger branding

Product Strategy

Smarter product strategies with AI

Achieve 7x higher CTR with 50% lower costs

Paid Social Advertising

Drive 4x higher conversion rates and reduce CPA by 50%

Marketing Operations

Revenue-boosting marketing ops with AI and automation

Launch your brand 5x faster with our proven GTM strategies

Influencer Marketing

8x higher sales with the right influencers

Fractional CMO: Reduce costs, enhance profitability

Digital Design and Rapid Ad Creative

Rapid fire ad creatives for maximum engagement

Transform casual browsers into loyal customers

Content Marketing

Attract 5x more organic traffic with AI-first content marketing solutions

How we helped clients achieve their goals and grow

Check our cases

Transform your marketing strategy

Move beyond standard tactics to strategies that truly work.
Ready to see the results? Let’s make it happen.

BOOK A CALL

Data Management

Data Integration

Process Optimization

Marketing Operations

Mid-Level (3-5)

Marketing Operations

Ad Campaign Management

Ad Copy Testing

Ad Creative Development

Ad Platform Expertise

Audience Engagement

Audience Segmentation

Audience Targeting

Back-End Development

Behavioral Targeting

Brand Development

Brand Identity Design

Budget Management

Budget Oversight

Business Strategy Development

Campaign Briefing

Campaign Optimization

Campaign Tracking

Channel Strategy

Competitive Analysis

Competitive Strategy

Content Creation

Contract Negotiation

Conversion Tracking

Corporate Strategy

Cpa Optimization

Creative Design

Creative Direction

Crisis Management

Customer Retention Strategy

Customer Segmentation

Data Integration

Data Management

Digital Ads Design

E-Commerce Development

Email Campaign Design

Form Optimization

Front-End Development

Funnel Analysis

Heatmaps And Analytics

Influencer Marketing

Influencer Vetting

Innovation Strategy

Keyword Bidding

Keyword Research

Landing Page Alignment

Landing Page Optimization

Launch Execution

Lead Management

Market Analysis

Market Entry Strategy

Market Positioning

Market Research

Market Segmentation

Marketing Leadership

Marketing Operations

Operational Strategy

Paid Social Ads

Partnership Strategy

Performance Analytics

Performance Tracking

Pricing Strategy

Process Optimization

Product Launch Strategy

Product Marketing

Product Positioning

Product Strategy

Rapid Prototyping

Remarketing Campaigns

Responsive Design

Retargeting Strategies

Sales Collateral Creation

Sales Enablement

Security Implementation

Social Media Creative

Stakeholder Communication

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