Introducing the talent

Hi, I'm Martha Ximena N.

Martha Ximena N. is a Strategist with 3 years of experience in leading projects and developing strategic initiatives. she has established expertise in her field and a proven track record of delivering significant results. Martha excels at problem-solving and mentoring junior team members, while providing valuable insights that drive business growth and innovation.

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Strengths

Experience

Senior-Level (5-7)

Expertise

Marketing Leadership
Strategic Planning
Brand Development
Fractional CMO

Languages

English C1

Geo

United States

Recent wins at Sprinklr

Development and execution of comprehensive marketing initiatives at Sprinklr, showcasing advanced strategic thinking and leadership abilities.

33%

CPC Reduction

45%

Ad Relevance Score

35%

Quality Score Increase

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 53%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 75%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 65%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 71%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 85%

Professional experience

Meta Ads Manager at Sprinklr

2022-2025
  • Meta Ads campaigns with budgets exceeding $600K annually, achieving 48% higher ROAS than industry benchmarks.
  • Advanced audience targeting strategies that reduced customer acquisition costs by 37% while increasing conversion volume by 45%.
  • Comprehensive testing frameworks that improved ad creative performance and campaign optimization.

Social Media Advertising Specialist at SocialAds Agency

2020-2022
  • Optimized Meta Ads campaigns for clients across various industries, achieving 52% higher engagement and 43% lower cost per result.
  • Advanced campaign structures and bidding strategies that improved advertising efficiency and performance.
  • Comprehensive reporting dashboards that enhanced performance visibility and strategic decision-making.

Digital Marketing Associate at DigitalEdge Media

2018-2020
  • Social media advertising campaigns that achieved 38% higher click-through rates than industry benchmarks.
  • Audience research and competitive analysis that improved campaign targeting and performance.
  • Creative teams to develop compelling ad content that increased conversion rates by 32%.

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Teamlex tripled our growth rate and increased revenue by 900%. We achieved 5 times our KPIs! Their ferocious marketing guidance and strategic foresight propelled us to achieve milestones like never before!
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CEO and Co-Founder, Educate Online, US-based EdTech startup
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